Creativity in fashion is
more sensitive than ever
Creativity
in fashion is
more sensitive
than ever
We envision a fashion industry led by brands
that nurture and respect creativity at all levels.
Let’s build that future together.
We envision a fashion industry
led by brands that nurture
and respect creativity at all levels.
Let’s build that future together.
What We Do
Industrial Property
Industrial Property
We integrate a dedicated compliance function tailored to the creative process. This allows us to review each design before production, identifying elements that could lead to legal or reputational risks.
By using the design stage as a starting point, we help teams make informed decisions without disrupting purchasing or development timelines. Our goal is to become a natural part of the creative process—supporting it without slowing down its pace or limiting the freedom of ideas.
We integrate a dedicated compliance function tailored to the creative process. This allows us to review each design before production, identifying elements that could lead to legal or reputational risks.
By using the design stage as a starting point, we help teams make informed decisions without disrupting purchasing or development timelines. Our goal is to become a natural part of the creative process—supporting it without slowing down its pace or limiting the freedom of ideas.
Cultural Sensibility
Cultural Sensibility
In today’s interconnected world, cultural sensitivity is essential. Our work involves analyzing the cultural and social context, understanding the nuances and value of different cultures and forms of expression, and ensuring that your brand’s communication and products meet all legal and social standards.
We work closely with our clients to develop culturally informed strategies that highlight diversity and respect for creativity. Through in-depth analysis, we provide insights that allow brands to move with authenticity in multicultural contexts—enhancing credibility and building more meaningful connections with global audiences.
In today’s interconnected world, cultural sensitivity is essential. Our work involves analyzing the cultural and social context, understanding the nuances and value of different cultures and forms of expression, and ensuring that your brand’s communication and products meet all legal and social standards.
We work closely with our clients to develop culturally informed strategies that highlight diversity and respect for creativity. Through in-depth analysis, we provide insights that allow brands to move with authenticity in multicultural contexts—enhancing credibility and building more meaningful connections with global audiences.
How We Do It
01 | Strategic Planning
01
Strategic Planning
We start with an in-depth immersion in your brand. Through an audit and risk analysis, we map your intellectual property landscape—identifying vulnerabilities and opportunities, and laying the foundation to move forward with clarity.
We start with an in-depth immersion in your brand. Through an audit and risk analysis, we map your intellectual property landscape—identifying vulnerabilities and opportunities, and laying the foundation to move forward with clarity.
02 | Team training
02
Team training
We offer tailored training sessions for your team, providing clear, practical tools on intellectual property and cultural sensitivity. This empowers teams to make more informed decisions, aligned with the brand’s values and with reduced exposure to risk.
We offer tailored training sessions for your team, providing clear, practical tools on intellectual property and cultural sensitivity. This empowers teams to make more informed decisions, aligned with the brand’s values and with reduced exposure to risk.
03 | Design Review
03
Design Review
Before any design goes into production, we thoroughly review each piece—texts, graphics, prints, patterns, logos, and details across garments, footwear, and accessories. Within 24 hours, we deliver a full report. If we identify any risks, we provide solutions.
Before any design goes into production, we thoroughly review each piece—texts, graphics, prints, patterns, logos, and details across garments, footwear, and accessories. Within 24 hours, we deliver a full report. If we identify any risks, we provide solutions.
Why We Do it
Our Mission
Our Mission
By integrating intellectual property awareness and cultural sensibility into decision-making, businesses enhance their reputation and build long-term trust. A brand that respects creativity and diverse perspectives not only protects its legacy but also strengthens its market position.
Beyond ethics, compliance is efficiency. Anticipating risks before they become costly problems prevents legal disputes, product recalls, and financial setbacks. Proactive strategies lead to smarter decisions.
That’s why we exist: to help brands navigate these complexities.
By integrating intellectual property awareness and cultural sensibility into decision-making, businesses enhance their reputation and build long-term trust. A brand that respects creativity and diverse perspectives not only protects its legacy but also strengthens its market position.
Beyond ethics, compliance is efficiency. Anticipating risks before they become costly problems prevents legal disputes, product recalls, and financial setbacks. Proactive strategies lead to smarter decisions.
That’s why we exist: to help brands navigate these complexities.
About Us
About Us
We know what it’s like to move through designs and collections. We come from the world of fashion, where we built our careers as lawyers and learned that prevention is a key part of any solid creative process.
After reviewing more than 30,000 designs, we’ve developed a deep understanding of what makes each brand unique. This experience allows us to anticipate risks and propose solutions that align with each client’s vision.
Along the way, we became friends—and today, we share more than a profession: we share the belief that creativity needs clear structures in order to grow without barriers. At New Aware, we work to help transform the industry we’re passionate about.
We know what it’s like to move through designs and collections. We come from the world of fashion, where we built our careers as lawyers and learned that prevention is a key part of any solid creative process.
After reviewing more than 30,000 designs, we’ve developed a deep understanding of what makes each brand unique. This experience allows us to anticipate risks and propose solutions that align with each client’s vision.
Along the way, we became friends—and today, we share more than a profession: we share the belief that creativity needs clear structures in order to grow without barriers. At New Aware, we work to help transform the industry we’re passionate about.
Let's work together
Contact Us
Contact Us
Worried that a design might raise legal, cultural, or reputational issues just before launch?
It’s more common than you think—and anticipating those risks makes all the difference. We’re here to help you review, prevent, and make informed decisions, with a legal perspective fully integrated into the creative process.
Once you complete the form, we’ll get in touch to explain how we work, learn more about your needs, and explore how we can support you.
Let’s protect what truly matters.
Worried that a design might raise legal, cultural, or reputational issues just before launch?
It’s more common than you think—and anticipating those risks makes all the difference. We’re here to help you review, prevent, and make informed decisions, with a legal perspective fully integrated into the creative process.
Once you complete the form, we’ll get in touch to explain how we work, learn more about your needs, and explore how we can support you.
Let’s protect what truly matters.